University and Sharpie Essay Example for Free

University and live wire strainbusy bee, the company that produces a line of high quality markers that comes in a wide variety of colors. College or university students use them because of their bright and vibrant colors. To advertize spread the word out for their amazing product, a play is devised. Thus, we came out with Let the colors speak.This campaign focuses on the variety of colors they provide, and how important it is without them. It is quislingism between This campaign entrust first begin promoting via social media, where most of Sharpies main(prenominal) tush audience spends time on. Here theyObjective To help Sharpie increase its brand awareness, further improve its product engagement leading to an increase in sales.Solution To show how limited wholeness could express with the absence of color. We express them in contrast to the extreme A blindfolded person with Sharpie colored markers will draw a monster that they think, is able to escape the box. Thus, we present to you, Let Your Imaginations feed Wild. Colleges and universities will be contacted to host the major event. They will compete against each other via social media, and the master will have the drawn monster sculpted into form as a prize for the college. The shortlisted individuals will also receive a trophy of their own monster.ExpectedResults An expected increased traffic to Sharpies Facebook page for the first few launching hours. College students will be notified and a spread of utterance is expected to happen in the next few days. A healthy competition in the do of imagination is expected to occur among different colleges. Ultimately, we expect to meet the objectives increased brand awareness among target audience, product engagement is done during the interactions and also an increase in sales.