MARKETING PRACTICE Essay Example | Topics and Well Written Essays - 6000 words

MARKETING PRACTICE - Essay ExampleThe rationale i that the more a follow undertand and meet the real need of it conumer, the more likely it i to exhaust happy cutomer who come back for more, and regularise their friend. Thi proce can entail the fotering of long term relationhip with cutomer. In order to determine cutomer want, the company uually need to conduct ome form of marketing reearch. Overall, the marketer expect that becoming marketing oriented, if done correctly, will provide the company with a utainable competitive advantage.The archetype of marketing orientation wa developed in the late 1960 and early 1970 at Harvard Univerity and at a handful of forth thinking companie. It replaced the previou ale orientation that wa prevalent between the mid 1950 and the early 1970, and the production orientation that predominated prior to the mid 1950. ince the concept wa firt introduced in the late 1960, it ha been modified, repackaged, and renamed a cutomer focu, the marketing ph iloophy, market driven, cutomer intimacy, conumer focu, cutomer driven, and the marketing concept.The market orientation that a firm adopt varie depending on the product life cycle, the level of competition within the market, and external factor uch a the economical milieu. Companie are likely to modify their market orientation over the life cycle of a particular product, and it i common for a ingle company to have different product with different orientation. There i no one orientation that i appropriate for all product, and the changing environment and global market in which today companie operate mean that orientation are likely to undergo rapid change. Depite the importance that market orientation diddle in a company ucce, many companie are unaware that their product have a particular